Privacy Policy | Staer

Staer Privacy Policy

v.1.0

Effective Date: 9 February 2026

Introduction

Staer AB, organized under the laws of Sweden, Company Registration No. (559543-1239), and its affiliates (collectively, "Staer"), respect your privacy and are committed to protecting your personal data in full compliance with applicable law. This privacy policy explains how and why we collect and use the personal data of our clients, partners, suppliers, and visitors to our sites that we and/or our affiliates own and control (including staer.ai), and how the law protects such personal data. Please refer to the Glossary to understand the meaning of some of the terms used in this privacy policy.

Contents

  1. Important Information and Who We Are
  2. The Data We Collect About You
  3. How Your Personal Data Is Collected
  4. How We Use Your Personal Data
  5. Disclosures of Your Personal Data
  6. International Transfers
  7. Data Security
  8. Data Retention
  9. Your Legal Rights
  10. Glossary

1. Important Information and Who We Are

This privacy policy explains how Staer collects and processes your personal data through your use of this website and your interactions with Staer staff. This policy only applies to the personal data described in section 2, in Staer's role as a data controller. This policy does not apply to any content, data or information processed, stored, or hosted by other persons or companies.

Our websites and our services are directed at businesses and professionals and are not intended for children or those persons under the age of majority in any jurisdiction (typically 18 years of age), and we do not knowingly collect data relating to or direct marketing at such persons. In Sweden, the age of digital consent for information society services is 13, in accordance with Sweden's implementation of Article 8 GDPR. If you believe that we have collected information about a person under the age of majority, please contact us per the contact details below, so that we may delete the information in question.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you, so that you are aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Data Controller

Staer is the data controller (the entity which determines the purpose and means of processing personal data) with respect to the personal data described under this privacy policy (collectively referred to as "Staer" "we", "us" or "our" in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Data Protection Contact

Staer has assessed its obligation to appoint a Data Protection Officer under Article 37 GDPR. For enquiries relating to data protection, please contact us at privacy@staer.ai.

Contact Details

If you have any questions about this privacy policy or our privacy practices, please contact us as follows:

Email address: privacy@staer.ai
Postal address: Staer AB
Stora Varvsgatan 6A
211 19 Malmö, Sweden

You have the right to make a complaint at any time to the supervisory authority for data protection issues in the EU Member State country in which you reside. Our lead supervisory authority is Integritetsskyddsmyndigheten (IMY), Box 8114, 104 20 Stockholm, Sweden ( www.imy.se). If you reside outside Sweden, you may also contact your local supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach any supervisory authority, so please contact us in the first instance.

Changes to the Policy; Please Inform Us of Changes

We keep our privacy policy under regular review and may modify this policy from time to time. If we make any changes to this Policy, we will post the amended terms and change the "Revised" date above.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third Party Links

This site may include links to third party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party sites, services, or applications, and are not responsible for their privacy statements.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (such as anonymous or deidentified data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from personal data but is not considered personal data or under applicable law as this data does not reveal your identity. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data), nor do we collect any information about criminal convictions and offences.

Cookies and Website Analytics

This website does not use cookies or similar tracking technologies. We use self-hosted, privacy-preserving analytics software that operates without setting cookies on your device and does not collect or process personal data. All analytics data is collected in anonymised, aggregated form. No information is shared with third parties, and individual visitors cannot be identified or tracked across sessions or websites.

Residents of Europe and UK

If you reside in the European Union, UK, Switzerland, Norway, Lichtenstein, or Iceland, and are protected by European data protection requirements, we will treat your personal data in compliance with applicable law including the General Data Protection Regulation (GDPR).

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a transaction you may have with us, but we will notify you if this is the case at the time.

3. How Your Personal Data Is Collected

We use different methods and sources to collect data from and about you including through:

4. How We Use Your Personal Data

We will only use your personal data as the law allows. Most commonly, we will use your personal data in the following circumstances:

Purposes for which we will use your personal data

We will process your personal data only where there is a lawful basis to do so, specifically:

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. The following table summarises our processing activities, the data types involved, and the legal basis relied upon for each: contact us if you need further details about the specific legal ground we are relying on.

Purpose / Activity Type of Data Legal Basis
Delivering products and services; managing client relationships Identity, Contact, Transaction Performance of contract (Art. 6(1)(b))
Delivering relevant content; recommendations Identity, Contact, Marketing and Communications Legitimate interests (Art. 6(1)(f)) — business development and client engagement
Establishing, exercising or defending legal rights Identity, Contact, Transaction, Relationship Legitimate interests (Art. 6(1)(f)) — protection of legal rights
AML compliance; conflict checks; regulatory audits Identity, Contact, Transaction, Relationship Legal obligation (Art. 6(1)(c))
Sending marketing emails Identity, Contact, Marketing and Communications Consent (Art. 6(1)(a))
Surveys and feedback Identity, Contact, Marketing and Communications Consent (Art. 6(1)(a))
Website analytics Anonymised, aggregated usage data (no personal data processed) Not applicable — no personal data is processed for website analytics

We do not use personal data for the purpose of using automated decision making or profiling.

Promotional offers from us

We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive such marketing communications from us if you have requested information from us, have engaged in a professional or business relationship with us, or purchased goods or services from us, and you have not opted out of receiving that marketing. You may opt out of marketing at any time via contacting us.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Sales of personal data

We do not engage in the sale of personal data and will not do so unless we allow you a means of opting out, and except in connection with a merger, acquisition or sale of shares, business, or assets.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of account management, product/service experiences, and other transactions.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

5. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in section 4.

We require all third parties with whom we share personal data to respect the security of your personal data and to treat it in accordance with the law. Where we engage third-party service providers, we do not permit them to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

Some of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include, but are not limited to: encryption of personal data in transit and at rest; role-based access controls; regular security assessments and vulnerability testing; employee security awareness training; and incident response procedures. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach when we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

As a general guide, the following indicative retention periods apply:

Data Category Retention Period Basis
Client relationship data (Identity, Contact, Transaction) Duration of relationship + 5 years Contractual obligations; limitation periods
Financial and accounting records 7 years from end of financial year Swedish Bookkeeping Act (Bokföringslagen)
Marketing and communications preferences Until consent withdrawal + 6 months Consent; record-keeping of withdrawal
Website analytics data Not applicable — anonymised data No personal data is processed; analytics data is anonymised and aggregated

9. Your Legal Rights

You have rights under data protection laws in relation to your personal data. You have the right to:

a) request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

b) request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

c) request erasure or deletion of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. However, please note that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

d) object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

e) request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

f) request the transfer of your personal data to you or to a third party. This right applies where the processing is based on your consent or on a contract and is carried out by automated means. Where applicable, we will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.

g) withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you or otherwise continue our relationship. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Time limit to respond

We will respond to all legitimate requests within one calendar month of receipt. Where requests are complex or numerous, we may extend this period by a further two calendar months, and will inform you of any extension within one month of receipt together with the reasons for the delay.

10. Glossary

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We must consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Personal data or personal information means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

External third parties

Staer does not currently engage sub-processors or share personal data with third-party service providers in connection with this website. If this changes, we will update this policy accordingly.

California Privacy Rights

If you are a California resident, California law may provide you with certain rights regarding our use of your personal information. Residents of other US states with applicable privacy legislation may exercise equivalent rights by contacting us at privacy@staer.ai.

A. "Do Not Track" under the California Online Privacy Protection Act

Our website does not currently respond to "Do Not Track" (DNT) browser signals, as no uniform standard for responding to such signals has been adopted. Our website does not use cookies or other tracking technologies, and no third parties collect personally identifiable information about your online activities on our website.

B. California's "Shine the Light" law (Civil Code Section § 1798.83)

This law permits California residents who have an established business relationship with us to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. As set forth in section 4 of this privacy policy, Staer does not share your personal information with third parties for their direct marketing purposes without your express opt-in consent. This opt-in policy satisfies the requirements of California Civil Code § 1798.83. If you have any questions regarding this policy, please contact us using the details set out in section 1.

C. California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

This part (C) serves as a privacy notice for California residents and applies solely to all visitors, users, and others who reside in the State of California. We adopt this policy to comply with the CCPA, as amended by the California Privacy Rights Act (CPRA), as of the effective date of this policy, and any terms defined in the CCPA/CPRA have the same meaning when used in this notice. Note that provision of this notice is not an admission on our part that Staer is a "business" within the meaning of the CCPA/CPRA, and nothing in this policy may be construed as such an admission.

Personal information we collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person ("personal information") that falls within the following categories of personal information, and have done so within the last 12 months:

Category Information Collected
Identifiers A real name, postal address, unique identifier, online identifier, Internet Protocol address, email address, and account name.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) A name, physical characteristics or description, address, telephone number, financial and business information.
Commercial information Records of personal property, products or services purchased, obtained, or considered, or other transaction histories.
Internet or other similar network activity A consumer's interaction with a website.
Professional information Job title, position, description; identity of employer

Personal information does not include: (a) publicly available information from government records; (b) deidentified information or aggregate consumer information; (c) information excluded from the CCPA's scope; and (d) personal information covered by certain sector-specific privacy laws.

We obtain the categories of personal information listed above from the following categories of sources:

Our use of personal information

We may use or disclose the personal information we collect for the purposes set forth in this Policy, and one or more of the following business purposes:

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing personal information

We may disclose any or all of the categories above of your personal information to a third party for a business purpose, as set forth in section 5 above (Disclosures of Your Personal Data) and in the Glossary (External Third Parties), and we have done so in the last 12 months. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. The CCPA/CPRA prohibits third parties who purchase the personal information we hold from reselling it unless you have received explicit notice and an opportunity to opt-out of further sales.

We disclose your personal information for a business purpose to the following categories of third parties:

Your rights and choices

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

Deletion request rights

Right to correct inaccurate personal information (CPRA)

California residents have the right under the CPRA to request that we correct inaccurate personal information that we maintain about them. Upon receiving and confirming a verifiable consumer request, we will use commercially reasonable efforts to correct the inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing.

Right to limit use and disclosure of sensitive personal information (CPRA)

Where we collect sensitive personal information (as defined under the CPRA), California residents have the right to request that we limit our use and disclosure of such information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer. We do not use or disclose sensitive personal information for purposes other than those permitted under the CPRA.

Right to opt out of automated decision-making technology (CPRA)

California residents have the right to opt out of a business's use of automated decision-making technology, including profiling, in connection with decisions that produce legal or similarly significant effects. As stated in this policy, we do not currently use automated decision-making or profiling for such purposes.

Deletion request rights

California residents have the right under the CCPA to request that we delete any of their personal information that we have collected and retained, subject to certain exceptions. Once we receive and confirm a verifiable consumer request (see below), we will delete (and direct our service providers to delete) relevant personal information from our records, unless an exception applies.

We may deny California residents' deletion request if retaining the information is necessary for us or our service provider(s) to:

Verifiable consumer request

To exercise the access, data portability, and deletion rights under the CCPA described above, please submit to us a verifiable consumer request as set forth in section 2 above.

Only a California resident, or a person registered with the California Secretary of State that a California resident has authorized to act on their behalf, may make a verifiable consumer request related to their personal information. A California resident may also make a verifiable consumer request on behalf of their minor child.

A verifiable consumer request for access or data portability can only be made twice within a 12-month period. The verifiable consumer request must provide sufficient information that allows us to reasonably verify the California resident, about whom we collected personal information, or an authorized representative, and contain sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account on our website. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We will endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-discrimination

We will not discriminate against you for exercising any of your CCPA rights. Except as permitted by the CCPA, we will not:

For any questions about this privacy policy or to exercise your rights, please contact us at privacy@staer.ai